Kujyou's McMath Tech Corner

Nokia's new tablet running Windows RT, the Lumia 2520, has become the rival of Windows' Surface 2 tablet. This puts the companies in very awkward positions, as Microsoft has been planning to buy Nokia for a while. One big advantage the Nokia tablet has is a 2.2 GHz processor while Microsoft's Surface 2 uses a 1.7 GHz processor. While this puts the Nokia tablet ahead in technical terms, both companies have yet to see who's sales will be bigger. So far, tablets running Windows RT have not been favored by consumers. The new Lumia is actually only the second system to be running this OS, besides the Surface 2. The Windows RT is the first system that uses less powerful chips from cellphones in a tablet. It was the software to make Windows compatible with processors from big manufacturers such as Qualcomm, who actually provided the processor for the Lumia 2520. Qualcomm is a huge company that provides the processors for many of the biggest smartphones, such as the  Apple iPhone 5S and Samsung Galaxy S4. However, this doesn't help the popularity of the operating system itself in the slightest. It's inability to run many older applications has made it a less-than-popular choice among consumers and companies. Perhaps we will see more people moving towards tablets running the Windows OS after they see the performance of the Lumia.

I can see Microsoft getting more excited about their future buy-over of Nokia. They have now seen first-hand what they can create, and together I'm sure they can create the next best tablet. But how high up will they be seen in the people's eyes? Apple has also recently released their new iPad Air and updated iPad Mini. This will create some big competition in the marketing aspect for these companies. So how will brand loyalty come into play here? I believe that the iPad's will still sell better due to the fact that many people are still devoted Apple followers and much of the population just doesn't know much about Microsoft's tablets. Many other companies are using Qualcomm's chips though, due to their ability to support larger resolutions. There will be big competitive scene over their chips, and when it comes down to it, most tablets in the future market will probably be running either the same or a similar one. What will make or break it will be the OS and its functions, and currently, Microsoft isn't delivering. Hopefully their long term investment in the new low power technology in the OS pays off for them or they will be in for some tough times.